Lakeside is the site of the first of three UK Ebebek stores (#1685497)

Turkish digital baby and parenting brand Ebebek is opening its first UK store at The Lakeside Shopping Center in Essex.

The forthcoming opening later this winter will occupy a 12,378 sq ft unit, marking its planned expansion of three brick-and-mortar retail stores in the UK.

Specializing in products for babies, children and families, Ebebek “aims to become the go-to destination for UK parents”. The opening is part of a plan to create a trio of stores in and around London during the first quarter of 2025.

The Lakeside store will have a wide range of products from globally recognized and in-house brands, with a baby care room and ‘Babyologist’ staff offering tailored customer service.

Halil Erdogmus, director of Ebebek, said: “(This) opening… is an important milestone for (us). Lakeside offers the perfect combination of high footfall and a high concentration of our target parent demographic, making it the perfect location for us.”