Amazon Black Friday 2024: Official dates, record-low deals we expect, and more

After spending several weeks in the shadows while the other major retailers threw it out for early Black Friday advertising, Amazon finally announced dates for its late November schedule on November 13: Amazon’s Black Friday event kicks off on Thursday, November 21 and runs through (Cyber) Monday, December 2, with new deals dropping every day.

As a refresher, the actual Black Friday is November 29 in 2024. The two-week window for Black Friday shopping seems more than adequate until you remember that Best Buy, Target, and Walmart have been in their Black Friday bag since October , announcing their Black Friday calendars before Halloween and hosting early events on and off throughout November. Isn’t it so casual and normal that a Black Friday event that starts a whole week before Thanksgiving will still be considered late?

It’s possible that Amazon cooled a little longer than the other retailers because it needed a little extra time to regroup after October Prime Day, which happened just under a month ago. (Not that Amazon has ever been one to take a breather if there’s money to be made.)

What will be on sale at Amazon for Black Friday?

This limbo period between Prime Day and the start of sales on November 21 doesn’t mean there aren’t great deals at Amazon right now. In fact, Prime Day at just skete provides some good information on what record low prices we may see (or be beaten) at the start of Amazon’s Black Friday sales: MacBooks and iPad Minis come to mind.

We’re already seeing early bird robot vacuum deals, Fire tablet deals, headphone deals and more go live at Amazon in early November, including a handful of prices that match or beat the record low sales prices we saw in October for Prime Big Deal Days. In the press release, Amazon specifically mentioned these upcoming savings:

• Up to 55% off Echos, 50-inch Fire TV 4 Series and 55-inch Omni QLED Fire TV and Kindles

• Up to 50% discount on robotic vacuum cleaners from iRobot, Roborock and Shark

• Up to 45% off laptops from HP, Lenovo and Acer

• Up to 45% off kitchen appliances from Cuisinart, Nutribullet and KitchenAid

• Up to 40% off Dyson vacuums and air purifiers and up to 20% off Dyson haircare

The list goes on, but these are your expected heavy hitters. Check out our October Prime Day coverage for more details on the brands and categories Amazon likes to focus on during big sales events.

What is the difference between Prime Day and Black Friday?

While much of the same stuff is on sale for both events, the biggest difference between Prime Day and Black Friday is that you don’t need to be a Prime member to access most of Amazon’s Black Friday deals. (We can’t promise that some discounts won’t be under Prime lock, but the chances are much, much lower when the sale event isn’t an Amazon that has made up for itself.) In fact, many Amazon purchases over a shown amount. can still qualify for free few-day shipping — so if you can handle not being such a last-minute shopper, you don’t necessarily have to pay $14.99 a month for November and December just to get free shipping.

Toy deals and TV deals are two categories that are likely to show up a little harder at Amazon for Black Friday than they did for Prime Day. Amazon will still prioritize its own Fire TVs, of course, but it’s much more likely to throw other, more premium TV offerings (like Samsung’s The Frame) into the mix. Amazon dropped tons of record-low Lego deals during Prime Day, so expect those to return. Other toys in the spotlight (as mentioned in the press release) include up to 50% off Disney, Marvel, American Girl, Hot Wheels, Barbie, Fisher-Price and Star Wars.

And remember: Prime Day may officially be Amazon’s thing, but Black Friday is every store’s thing. Many great deals at Amazon may be found (or better) at another retailer, and other stores may have better selections in categories where Amazon has slim selections.

Pro tip: Don’t forget to check Amazon’s price history before you buy

To confirm whether a deal at Amazon is “good” or not, you can paste the listing URL into the Amazon price history tracker Camelcamelcamel to see how low that item’s price has dropped in the past.

Cross-checking price history on Camelcamelcamel or the product’s MSRP listed on that brand’s official website is a smart habit to get into – Amazon has a habit of inflating some list prices to make discounts look much steeper than they are is. When we talk about shopping carefully on Amazon, all of our same tips about avoiding products sold or shipped by third-party sellers (especially on big tech investments like laptops and TVs) apply.