This is the moment Democrats lost the 2024 election: Democratic strategist Melissa DeRosa

On “Forbes Newsroom,” Democratic strategist Melissa DeRosa gave her take on Vice President Kamala Harris’ stunning loss to President-elect Donald Trump in the 2024 presidential election.

Harris, despite a massive financial advantage and positive media, lost or is on track to lose nearly every swing state and the popular vote in which Republicans won control of the Senate and likely keep control of the House.

DeRosa echoed the failings of the Harris campaign and broader failings of the Democratic Party. “The Harris campaign was mostly run by old hands from early Obama. I think we need to scrap the book,” DeRosa said, calling for “fresh blood.”

DeRosa also called out former President Barack Obama’s message to black men, a demographic some exit polls show support Trump in historically good numbers for a Republican. She also criticized the celebrity-heavy campaign and messaging of the Democrats, the Democrats’ lack of response to pro-Palestinian demonstrations on college campuses, and poor messaging on inflation and the border.

DeRosa highlights the moment when the Democrats’ ability to retain the White House may have been judged as the presidential debate between President Biden and Trump.

“I think where things went wrong was Joe Biden imploding. Over the summer she had a hundred days to stand up for a campaign. It was very little time for her to really present herself to the public, to define herself in the public eye I think the campaign made a mistake in thinking they could just run out the clock after she got that surge of energy coming out of the convention in late August . I really, really think they thought this was running the clock down the finish line, and it took her too long to come up with concrete policy proposals that matter to the groups that were going to decide this election.”

Watch the full interview above.