SEG Media teams up with the NHL to present The Lab, a data-driven alternative live stream broadcast

SALT LAKE CITY (December 18, 2024) – Tonight the Utah Hockey Club invites fans to experience The laboratorya unique live stream broadcast that leverages NHL EDGE positional data (NHL Puck and Player Tracking) to create a dynamic, data-driven experience that engages viewers with compelling real-time insight into the sport of hockey. The futuristic live stream will be available exclusively on UtahHC+ and SEG+along with a traditional game broadcast, during Utah’s game against the Vancouver Canucks tonight at 20.00 MT.

The Utah Hockey Club is one of the first NHL franchises to team up with the League on a streaming broadcast that brings data, statistics and analytics to the screen to seamlessly complement game storytelling. The laboratory will be broadcast from the NHL Productions Studio in New York City and co-hosted by Utah Hockey Club Analyst Nick Olczyk, SportLogiq Director of Analytics & Data Insights Mike Kelly and NHL Tonight Announcer Jamison Coyle. The trio will provide context on how advanced analytics impacts the game and answer questions from a damn investigation on the Utah Hockey Club’s player performance. Olczyk, Kelly and Coyle will also engage with Utah Hockey Club broadcasters Matt McConnell, Dominic Moore, Kim Becker and Tyson Nash at various times during the game.

“SEG Media is committed to delivering an innovative broadcast experience that makes streaming Utah Hockey Club games as engaging and fast-paced for fans at home as it is for fans inside the Delta Center,” said Caroline Klein, Chief Communications Officer for Smith Entertainment Group. “We have the design The laboratory in partnership with the NHL to appeal to all types of fans – from those new to hockey learning as much as possible about the game in Utah’s inaugural season to NHL experts interested in a deep dive into game statistics. We are excited for fans to experience this broadcast, which will showcase hockey and the impact of every game in a compelling way.”

Current UtahHC+ and SEG+ subscribers can gain access The laboratory are issued at no additional cost by logging into their account. Tonight only, the alternate broadcast is also available as a $5 single-game subscription. Subscribers can tune in by selecting “The Lab: Vancouver vs. Utah,” which will feature a pregame show from the Delta Center before switching to the NHL’s studio at 8:00 PM MT to dive into game analysis.

Subscriptions to UtahHC+ and SEG+ can be purchased at www.segplus.com. All subscription levels will have one-time access to The laboratoryhowever, only annual and monthly subscribers to SEG Media platforms can access games on demand, compelling insider content and all other alternative broadcasts this season, in addition to live games.

For more information on the Utah Hockey Club, visit www.UtahHockeyClub.com.