Prime Video is transforming streaming with new features

On November 19, 2024By Littum

Amazon’s Prime Video is stepping up its game with exciting new features and content aimed at improving the viewing experience and keeping audiences engaged. Recently reported updates hint at the possibility of incorporating multiview functionality – an exciting feature already popular on competing platforms like YouTube TV. This feature could potentially allow users to watch multiple live streams simultaneously, which is especially appealing to sports fans who want to catch different games without missing any action.

The speculation arose from strings discovered during an APK teardown of the app, indicating impending multiview features aimed at streaming live sports. Prime Video has already secured significant live sports rights, including a groundbreaking 11-year deal to stream NBA and WNBA games, making this feature seem like a logical progression to cater to enthusiasts.

While Amazon has yet to officially comment on this new feature, such moves could position Prime Video as a more formidable competitor against established services. Currently, platforms like YouTube TV offer the ability to watch up to four games at once, seamlessly merged across devices, keeping live sports fans hugely satisfied.

But that’s not all for Prime Video! The platform continues to roll out swirls of compelling content. For example, Kate Beckinsale’s latest action thriller, Canary blackdebuted on Prime Video on October 24, 2024, and has quickly climbed the streaming charts and captivated a global audience. The film stars Beckinsale as CIA agent Avery Graves, who finds herself dealing with terrorists blackmailing her for valuable intelligence files, with her husband’s life hanging in the balance – a classic thriller set-up.

Since its release, Canary black has already made waves and lands among the best current movies streamed on Prime Video. It achieved excitingly high ratings, especially notable when it entered the platform with moderate reviews, sitting at 18% on Rotten Tomatoes according to critics. Still, based on its popularity, it resonates well with audiences, proving once again the unpredictable nature of streaming film success.

This tendency for audiences to embrace movies regardless of their ratings reflects broader streaming behavior. Movies with subpar reviews can still enjoy impressive ratings simply because they catch the eye of curious subscribers or fill specific genre gaps on platforms like Prime Video.

For perspective, Canary black does not hold back; it bounces around the streaming charts and, impressively, manages to stay afloat in tough competition like the zombie action thriller Apocalypse Z. The affinity for action-focused content certainly seems to fuel its momentum as audiences tire more easily of content they recognize and want more exciting narratives.

A glance at current metrics shows Canary black is riding high not only in the US, but has also had significant success overseas. It has appeared on the streaming charts in 59 countries, and holds the coveted number one spot for deadpan moments in multiple destinations, especially impressive for Kate Beckinsale’s return to action.

One notable region is sub-Saharan Africa, where the film is particularly popular. Countries like Kenya, Namibia and Zambia have shown notable interest, finding appeal within the action genre and establishing arguably successful formulas for future content creation. This reflects the global reach of streaming platforms far beyond their origins – capturing different viewer demographics and preferences.

Given its strong international reception, one wonders for how long Canary black will maintain its position at the top. Viewership is always fluid, especially with new releases creeping up all the time. Audience engagement can change overnight, especially when new movies hit the release schedule.

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