Shop Amazon, Walmart, Target for early bird deals


Black Friday looks to be more of a Black November as deals start early at major retailers like Walmart, Target, Best Buy, Staples and Amazon.

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Black Friday may still be a few weeks away, but early bird deals and big sales plans have already been announced by popular retailers like Amazon, Walmart, and Target.

Thanks to changing consumer trends, sales that were once reserved for a single day or the weekend after Thanksgiving have expanded into the weeks leading up to and after the holiday, giving consumers more chances to develop their holiday shopping plan and get more deals.

Whether you’re looking for the latest technology, toys and treats for the little ones in your life, or a great price on fashion and beauty products you’ve been waiting to buy, early savings events and Black Friday flash sales are some of the the best times to cross items off your list.

Here’s our guide to Black Friday preparations, including when and where to shop popular deals.

When is Black Friday 2024?

Black Friday takes place the day after Thanksgiving, which is Thursday, November 28 this year, meaning the shopping holiday falls on Friday, November 29.

What is Black Friday?

Black Friday has become known as one of the biggest shopping and sales events of the year. The day after Thanksgiving is believed to have earned the title “Black Friday” in the 1950s, when Philadelphia police coined the term to describe the chaos they observed thanks to suburban shoppers flooding the city, USA TODAY previously reported.

By 1961, the name stuck in Philly, but it didn’t go nationwide until the late 1980s, when retailers seized the opportunity to reframe the day as something more positive, concocting the analogy of stores moving from being “in the red” (experienced financial loss) until the explosion of sales the day after Thanksgiving, which brings them back into the “black” (being profitable).

Many still believe this is the true origin of Black Friday’s name, according to previous USA TODAY reporting.

When do the Black Friday 2024 sales start?

With a growing preference for online shopping, retailers have started rolling out “Black Friday” deals earlier and making them run longer, giving customers more time to cash out. You can already find price reductions at a number of retailers, including best buy, Amazon, Walmart, Staples, BJ’s Wholesale Club and Target. However, some of the biggest deals are usually reserved for the day.

When does Black Friday start on Amazon?

Amazon’s Black Friday Week starts on Thursday, November 21 and runs through Friday, November 29. Offer includes up to 55% on selected items Amazon devicesincluding Amazon Fire Smart TVs, Kindles, Ring doorbells and Beats headphones. There is also up to 50% on denim for the family from Levi’s and clothes from OROLAY.

When does Black Friday start at Walmart?

Walmart launched its online early Black Friday deals on Nov. 11, offering up to 70% of everything from kitchenware and beauty products for toys and clothing. The Black Friday deals will be available in store from Friday, November 15 to Sunday, November 17.

Another round of Black Friday sales will begin online on Monday, November 25 and in stores on Friday, November 29 at 6 local time.

Ahead of Black Friday, Walmart is also offering 50% off Walmart+ annual membership, which gives users early access to deals, free shipping and delivery, Paramount+ streaming, fuel discounts and more perks.

Walmart stores will be closed on Thanksgiving, but will open at 6 local time on Black Friday.

When does Black Friday start at Target?

Starting Sunday, November 3rd, Target has weekly deals that run through the holiday season. The first week’s deals included up to 50% off floor care and headphones, plus up to 30% off baby gear and select home decor, and buy one, get 50% off toys, including Teenage Mutant Ninja Turtles.

This week’s offer includes 25% off Disney apparel, toys, bedding and decor; discounts on Apple products such as Airpods, iPads and Apple Watches; and 20% off Lego building sets.

Target will be closed on Thanksgiving. The shops open at 06:00 local time on Friday, November 29, and stores will have extended opening hours from 07:00 to midnight from 30 November to 23 December.

Cast: Mike Snider, Olivia Munson, Gabe Hauari, USA TODAY