City of El Paso promotes local shopping with WinterFest Market and social media initiative

On By Littum

EL PASO, Texas (KFOX14/CBS4) — The city of El Paso wants people to support small businesses on Saturday by doing their holiday shopping downtown.

As part of National Small Business Saturday — celebrated annually the Saturday after Thanksgiving — the city wants El Pasoans to head downtown and shop local and support local vendors at the WinterFest Market.

The city said El Paso merchants have a variety of local artisans, food vendors and live entertainment to choose from.

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The WinterFest Market is located on Main Street, between Santa Fe and El Paso Streets, near San Jacinto Plaza, and will open from 5 to 10 p.m.

The city also said it wants to raise awareness of the initiative by encouraging shoppers to post on social media, tagging @TheMarketEP and using the hashtag #ShopSmall.

The last day of WinterFest will be January 5th.

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