Here’s how to get a free Starbucks reusable red cup today

On By Littum

The long-awaited red cup promotion at Starbucks is back.

Each year, the coffee conglomerate celebrates the cold-weather season with a special deal offered to customers who place certain holiday-themed orders.

Now while supplies last, Starbucks patrons will be able to get their hands on this year’s festive beverage holder, which is made from 95 percent recycled materials. This year’s cup is decorated in candy cane printed ornaments and a white sippy cup top.

To get a red cup today, customers must purchase one of the coffee chain’s holiday beverages in any size. This can be done in-store, at a drive-thru, or on the Starbucks app for pickup or delivery.

The list of participating holiday beverages includes: Apple Crisp Nondairy Cream Chai Tea Latte, Apple Crisp Oatmilk Macchiato, Apple Crisp Oatmilk Shaken Espresso, Caramel Brulée Latte, Chestnut Praline Latte, Cran-Merry Orange Refresher, Cran-Merry Drink, Cran-Merry Lemonade Refresher, Gingerbread Oatmilk Chai, Hot Chocolate, White Hot Chocolate, Peppermint Hot Chocolate, Peppermint White Hot Chocolate, Pecan Crunch Oatmilk Latte, Peppermint Mocha, Pumpkin Cream Chai Tea Latte, Pumpkin Cream Cold Brew, Pumpkin Spice Latte, Salted Brew Crunch Cold, and Sugar Cookie Almond Milk Latte.

Customers who order through the Starbucks app can have their reusable red cup delivered for free. What’s more, the $1.99 delivery fee is waived now through November 17th.

If customers bring their cups or another reusable cup to their local barista to fill their drink order, they get a 10 cent discount.

Earlier this month (November), Starbucks announced the return of a nostalgic component of their coffee service. Brian Niccol, CEO of Starbucks, said baristas would once again handwrite customer names in Sharpie on coffee cups in an effort to regain and grow its customer base by incorporating the “human touch.”

In the past, customers received their orders with a printed ticket stuck to the outside of cups and bags. But before the company moved to the sticker system, Starbucks baristas were known to write names in black block letters.

As Starbucks’ reusable red cup day continues, Niccol admitted the company would cut back on promotions and discounts offered to rewards customers because the “financial results in 2023 were very disappointing.”

“It is clear that we need to fundamentally change our strategy to win back customers and return to growth,” he continued.

Still, Starbucks no longer charges customers extra for non-dairy milk. Anyone who wants their drink made with soy, almond, oat or coconut milk will pay the same price as they would with dairy.