Apple (AAPL) Explores Push Into Smart Glasses With Internal Investigation

Apple Inc. explores a push into smart glasses with an internal investigation of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly popular category.

The initiative, codenamed Atlas, got underway last week and aims to gather feedback from Apple employees about the smart glasses, according to people with knowledge of the matter. Additional focus groups are planned in the near future, said the people, who asked not to be identified because the work is confidential. The investigations are led by Apple’s Product System Quality Team, part of the Hardware Engineering Division.