The subscription increases by almost 40%

On By Littum

X logo on smartphone stock photo (aka Twitter) (4)

Edgar Cervantes / Android Authority

TL;DR

  • X Premium Plus subscription costs in the US increase from $16 to $22 per month, with the annual plan jumping from $168 to $229.
  • X cites new ad-free browsing and improved features as reasons for the price increase.
  • The company says the new subscription plans also contribute directly to the platform’s creator program, which rewards users for quality content and engagement.

X (formerly Twitter) is to raise subscription prices in the US by almost 40%! An X Premium Plus subscription will now cost $22 per month, up from the previous price of $16 per month. The annual Premium Plus X subscription also increases from $168 to $229.

The Elon Musk-powered platform justifies the price increase by three points. The first highlights how an X Premium Plus subscription is now completely ad-free for an uninterrupted browsing experience. “This significant improvement is reflected in the new pricing,” the company writes in an update on its new pricing.

In its second reason for the price increase, the platform notes that X Premium Plus subscribers will also now get access to more features such as priority support from @Premium, access to Radar – a search tool that lets users monitor keywords and visualize trends and higher limits on Grok AI models.

In the third and final point, X reminds subscribers that their money now directly powers the platform’s creator program, which rewards people for quality content and engagement.

“Your Premium Plus subscription contributes to this new, fairer system where creator earnings are tied to the total value they bring to X, not ad impressions,” the company writes.

New Premium Plus subscribers will start paying the new prices immediately, while existing subscribers will have to pay the revised rates from 20 January 2025 or their next billing cycle, if it falls after that date.