Netflix is ​​betting big on NFL Christmas games and Beyoncé’s halftime show

Beyoncé is headlining an NFL halftime show on Christmas Day, lending her star power to a sporting event that Netflix hopes will assert its status as a player in live sports programming.

The Houston native and “Texas Hold ‘Em” singer, who has made two Super Bowl appearances, will perform at halftime when the Houston Texans host the Baltimore Ravens. The match is scheduled to start at 4:30 PM ET.

The Ravens-Texans matchup is one of two Christmas Day games on Netflix. The streaming giant also got the rights to show the previous game between the Kansas City Chiefs and the host Pittsburgh Steelers – who opened with Mariah Carey singing “All I Want for Christmas Is You” in a pre-recorded performance.

The NFL games are part of Netflix into live sportsand the company probably hopes that the entertainment part will attract a wider viewership. The company have so far sent one celebrity golf tournamenta hot dog eating contest between Joey Chestnut and Takeru Kobayashi, a tennis exhibition match between Rafael Nadal and Carlos Alcaraz, and a boxing match between Mike Tyson and influencer-turned-boxer Logan Paul.

But things have not always gone smoothly. The Tyson-Paul fight, around which Netflix had built intense anticipation, was plagued by streaming problems it led to a wave of complaints from viewers.