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Shares of Wells Fargo & Company WFC is up 46.3% year-to-date compared to the industry’s rise of 44.4%. The stock has also outperformed its peers, JPMorgan JPM and Morgan Stanley MS, over the same time frame.

Zacks Investment Research
Zacks Investment Research

Image source: Zacks Investment Research

The stock is trading above its 50-day moving average, indicating bullish sentiment among investors.

Zacks Investment Research
Zacks Investment Research


Image source: Zacks Investment Research

Let’s find out the reasons behind WFC’s solid performance this year and how to play the stock in 2025.

At the Goldman Sachs 2024 US Financial Services Conference held Dec. 11, Wells Fargo CEO Charlie Scharf expressed confidence in the bank’s progress in addressing compliance issues following its year-long fake account scandal and detailed its efforts to implement risk controls . “For every single one of our consent orders that we have, for every single one of our regulatory deliverables, we have extremely detailed plans in place that the regulators have reviewed,” Scharf said.

Last month, Reuters reported that WFC is in the final stages of meeting its regulatory requirements to remove the $1.95 trillion asset cap. This asset cap was imposed in 2018 following the revelation of its fake account scandal. According to the report, the asset cap could be removed in the first half of 2025, provided the bank resolves its risk management and compliance issues. However, the decision to lift the restriction would require a vote of the Federal Reserve Board.

In February 2024, the 2016 consent order issued by the Office of the Controller of Currency regarding unsafe sales practices was rescinded. This development was an important step towards the potential lifting of the asset cap.

Given that loans are among the largest assets a bank can hold, lifting the asset cap would mark a turning point for Wells Fargo. This will allow the bank to offer loans without restrictions, supporting its top line expansion and long-term growth.

Wells Fargo’s prudent expense management initiatives have supported its finances. Since the third quarter of 2020, the company has been actively engaged in cost-saving measures, including streamlining of the organizational structure, branch closures and reductions in the number of employees. In the third quarter of 2024, the company’s headcount fell almost 25% from the third quarter of 2020.

Wells Fargo also continues to invest in and optimize its branch network. It is more aware of branch placement strategy as the number of branches fell to 4,196 per September 30, 2024 from 5,229 at the end of the third quarter of 2020.