Ilthy announces limited edition collection with Paramount and Sega

The Ilthy x Sonic the Hedgehog 3 collection features a range of premium apparel, all inspired by the iconic Sonic franchise.

Ilthythe American Midwest-based streetwear brand known for its bold design and deep roots in the gaming community has announced a limited edition collaboration with Paramount Pictures and Sega. This partnership celebrates Paramount Pictures’ highly anticipated film, Sonic the Hedgehog 3, set for release on December 20, 2024.

The Ilthy x Sonic 3 collection features a range of premium apparel, including sweater hoodies, heavy t-shirts, caps and jackets, all inspired by the iconic Sonic franchise. Each piece blends Ilthy’s signature aesthetic with energetic and playful elements from the Sonic universe, offering fans a unique way to express their passion for the beloved character.

Kumar Arora, CEO of Ilthy, expressed his enthusiasm for the collaboration: “Partnering with Paramount Pictures and Sega for Sonic the Hedgehog 3 is a monumental moment for Ilthy and many of our childhoods. Our roots in the Midwest and growing presence in the gaming scene make this collaboration for a natural fit. We’re excited to bring fans a collection that combines streetwear culture with Sonic’s timeless appeal.”

Kristen Zimmer, Associate Director, Partnerships and Lifestyle Programs at Sega, added, “Through our collaboration with Ilthy, we’ve created an apparel line that the community will love. Its innovative design and authentic connection to the gaming community perfectly aligns with the spirit of Sonic. This collection offers fans a fresh and stylish way to celebrate the upcoming release of Sonic the Hedgehog 3.”

Ilthy x Sonic 3 Collection was officially released on December 1, 2024 on Ilthy’s website (ilthy.com) and at selected dealers throughout the country. Fans are encouraged to stay tuned for upcoming announcements about special events and limited edition releases leading up to the film’s premiere.