Tiger Woods’ daughter Sam Caddies in ‘Athluxury’ at the PNC Championship

Seven months after its launch, Tiger Woods’ Sun Day Red is in full swing. The golf star wore a look from his company billed as “athluxury” at the PNC Championship Saturday and Sunday in Orlando, Fla., while accompanied by his daughter Sam Woods and son Charlie Woods.

On Saturday, the family hit the golf course while wearing navy blue and white looks. Tiger wore a navy cashmere sweater from Sun Day Red with the Monterey striped polo shirt and navy endless joggers. He topped off his outfit with the iconic rope 5 panel snapback. Likewise, Charlie, who also took shots on the golf course, wore the Monterey striped polo shirt and navy endless joggers. Both completed their look with the pioneer Cypress golf shoes from Sun Day Red. Meanwhile, Sam, who caddied at the first round of the PNC Championship, wore a pair of navy leggings and a white zip-up jacket.

On Sunday, the family returned to the course. Sam wore a black zip-up jacket over a red top, Tiger wore a red sweater, and Charlie wore a striped red polo.

Woods first teased Sun Day Red at the Genesis Invitational tournament he hosted in February. He has also carried pieces off the line at the Masters and the PGA Championship at Valhalla Country Club in Louisville, Ky., to name a few.

Sun Day Red debuted in May, following Woods’ 27-year run with Nike, with hoodies before expanding to polo shirts in September as part of the brand’s Heritage collection. Composed of polyester-spandex fabrics that offer stretch and prevent water absorption, and which also include collar hangers, the shirts are designed to maximize swing radius with a tail slightly longer than the front so they can stay tucked in.

“Every detail has been carefully designed, putting the athlete first at every step, resulting in a collection that exceeds the highest standards,” Woods said of the line in May, adding, “Personally, I’ve loved wearing the products and I’m ready to see our brand proudly embraced around the world.”

While the brand hasn’t disclosed revenue, headwear has been a big category for it, Scott Frost, director of marketing for the line, revealed to WWD in October. The hats, which retail for $50 and feature Sun Day Red’s logo of a leaping tiger with 15 stripes — a reference to the 15 majors Woods has won during his career — have been a bestseller. “It’s an easy entry point for Tiger fans who used to buy Nike,” Frost said.