After Disney+ adaptation, webtoon ‘Light Shop’ sees explosive popularity

“Light Shop,” the web movie behind Disney+’s original series of the same name, is enjoying a dramatic rise in popularity following the success of its adaptation.

After episodes 5 and 6 of Disney+’s “Light Shop” were released on December 11, Kakao Entertainment – ​​the platform that distributes the webtoon – reported a 187-fold increase in views of the original webtoon on Kakao Webtoon and Kakao Page. Revenue from the webtoon also grew 159 times during the same period, according to analysis by Kakao Entertainment, from December 11 to Sunday.

This renewed interest reflects the impact of Kang Full’s previous webtoon-turned-Disney+ series “Moving,” which gained global acclaim last year. During the same period this month, “Moving” saw a doubling of views and a tripling of revenue. Both “Light Shop” and “Moving” were created by Kang Full and exist in a shared universe with overlapping characters.

“After the release of Disney+’s original series ‘Light Shop,’ there has been a resurgence of binge-reading Kang Full’s ‘Kang Full Universe’ webtoons,” a Kakao Entertainment official said in a press release.

The webtoon “Light Shop” explores the mystery of a lighting shop visited by those on the threshold of life and death. As the characters’ personal stories unfold, the initial atmosphere of dread gradually transforms into a deeply humanistic narrative that demonstrates the storytelling of Kang, known for his plethora of hit webtoons that weave poignant tales of humanity.

All episodes of Disney+’s “Light Shop” are now available for streaming, while the original webtoon can be accessed on Kakao Webtoon and Kakao Page.