Microsoft’s OpenAI introduces Sora, a cutting-edge AI text-to-video generation tool

On By Littum

As part of its year-end “ship-mas” product release effort, Microsoft’s ( MSFT , Financials ) OpenAI unveiled Sora, an artificial intelligence-powered text-to-video generating model. Users of Sora can generate movies from text signals, animated images, remix videos and more. Although its introduction in Europe and the UK faces possible delays, the tool is currently available to ChatGPT Plus and Pro members in the US and several other countries.

Two membership options that cater to different customer requirements are provided by Sora. For $50 per month, ChatGPT Plus offers up to 50 priority video generations in 720p definition with lengths up to five seconds. ChatGPT Pro costs $200 per month and offers unlimited video generations, up to 500 priority movies in 1080p definition and up to 20 seconds in length. Pro members also get support for up to five simultaneous generations and the option to download movies without a watermark.

The platform offers a number of sophisticated tools to improve video production. Using text input, users can create movies from descriptive language prompts, animate still images, and remix current movies. Storyboarding to produce coherent video sequences, photo-to-video conversion and scene merging to combine two video scenes into one are among several features.

OpenAI has implemented many security and monitoring policies to guarantee ethical use. To show their AI source, all movies created by Sora have clear watermarks and C2PA information. Users must follow content limits that prohibit the inclusion of children, explicit material, violent content or copyrighted material. Violation of guidelines may lead to account suspension.

With companies like Meta Platforms ( META , Financials ) and Alphabet ( GOOG , Financials ) all creating comparable text-to-video technologies, Sora’s debut puts OpenAI in competition with industry titans. This development shows an increasing trend in the way artificial intelligence is included in artistic processes.

Early user comments have been mostly positive, with compliments on Sora’s creative ability. Some users have nevertheless observed difficulties such as object persistence problems and sporadic artificial intelligence hallucinations where the information produced differs from the intended signals.

Aiming to increase accessibility and customize choice, OpenAI intends to provide customized pricing for more user categories early next year. The release of Sora underscores OpenAI’s commitment to developing AI-powered content production under ethical norms and user safety top priority.

This article first appeared on GuruFocus.