McDonald’s Snack Wraps are set to return to American menus in 2025

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  • McDonald’s Snack Wraps are set to return to US menus in 2025.
  • The cult-favorite menu item was launched in 2006 and discontinued in 2020.
  • This announcement comes in the wake of the deadly E. coli outbreak in October linked to Quarter Pounders.

McDonald’s Snack Wrap fans, rejoice – the fast food giant is finally bringing back the popular menu item.

On Thursday, Joe Erlinger, the president of McDonald’s USA, confirmed on “Good morning America“, that the Snack Wrap will return next year.

“It has a cult following. I get so many emails in my inbox about this product,” Erlinger said.

McDonald’s Snack Wraps—chicken, lettuce and cheese wrapped in a tortilla—launched in 2006. In 2008, the company even hired supermodel Heidi Klum to star in an advertising campaign for the item.

The fan-favorite food was removed from national menus in 2016. Although franchisees could still choose to serve Snack Wraps, they often complained that the wraps took too long to make, Bloomberg reported in 2015.

The Snack Wrap was officially discontinued in the US in 2020 as part of a menu simplification.

However, different variations of the Snack Wrap are still available on some international menus.

The Snack Wrap’s return to American menus comes after years of online petitions from fans — including one on Change.org that has been signed by over 18,000 people.

However, the exact launch date of the Snack Wrap is still unclear; Erlinger declined to share details while on the show.

“I’m not going to tell you exactly when in 2025 for competitive reasons,” he said.

The announcement also comes in the wake of a deadly E. coli outbreak in October linked to sliced ​​onions. McDonald’s Quarter Pounders.

About a week after reports of the outbreak emerged, the company said its daily sales had fallen.

“We saw it shift to kind of a daily negative sales and guest count since the beginning of the food safety incident,” Chief Financial Officer Ian Borden said during the company’s third quarter earnings call on October 29.

In November, CNN reported that the fast food giant was investing $100,000,000 to lure customers back to its restaurants. Thirty-five million of the investment will go to marketing, while $65,000,000 will be spent on the franchisees worst affected by the outbreak.

A representative for McDonald’s did not immediately respond to a request for comment sent by Business Insider outside of normal business hours.