‘Wicked’ fans warned against singing in cinemas, must wait for sing-along screenings in money-grabbing move

“evil” fans was warned not to sing, talk or wail in a commercial that played ahead of the movie in theaters.

AMC Theaters aired the ad ahead of “Wicked,” giving moviegoers a list of things not to do during the starring movie Ariana Grande and Cynthia Erivo.

“No talking. No texting. No singing. No whining. No flirting,” a voiceover said while showing clips from the Broadway musical film. “And absolutely no naming. Enjoy the magic of movies.”

“AMC has a long-standing policy prohibiting disruptive behavior,” explained AMC spokesman Ryan Noonan. IndyStar. “The ‘Wicked’ preshow spot incorporates the film’s themes as a fun, engaging reminder to moviegoers not to disrupt the experience of those around them as they enjoy the show.”

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AMC Theaters warned fans not to sing along to “Wicked,” which stars Cynthia Erivo, left, and Ariana Grande. (Phillip Faraone/WireImage/Getty Images)

Fans who want to interact with the film will have to wait for sing-along screenings. The interactive screenings begin on December 25, according to Black.

The move will “capitalize” from the popularity of “Wicked”, according to marketing expert Sarah Blocksidge.

“The theater community is one of the biggest fandoms that’s ever existed. And especially for ‘Wicked,’ which in particular is one of the most popular productions that’s ever been on Broadway, it makes sense to try to leverage as much, as you can.” Blocksidge, who works as director of marketing at Sixth City Marketing, told FOX Business. “Not to mention, fans have been waiting years for this release; the biggest superfans will jump at the chance to participate in a sing-along, especially since AMC is banning it from their theaters for the original release. It’s a brand new experience, and other franchises have been successful in doing that.”

“Plus, with re-release on Christmas Day, it means kids will be off school, parents off work, families together and possibly looking for something else to do on the holiday if they don’t have plans or want to fill time before or after parties , if they travel, so this would have communal/family-friendly options,” she said.

“It seems like a wise decision as the 2023 ‘Frozen’ sing-along re-release grossed nearly $25 million in overseas markets!”

“Wicked” stars Ariana Grande, Cynthia Erivo and Jonathan Bailey. (Saverio Marfia/Getty Images/Getty Images)

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Second run also gives the film a leg up against streaming platforms.

“Another series, special editions and stunts are all becoming more and more popular and successful as theaters battle home streamers for viewers,” Mesmeric Media producer Michael Holstein explained to FOX Business. “Giving the audience something exclusive or unique that can only be found in the theater and with a shared experience is a great hook to get viewers active, engaged and off the couch.”

“It seems like a wise decision as the 2023 ‘Frozen’ sing-along re-release grossed nearly $25 million in overseas markets!”

– Sarah Blocksidge, Director of Marketing at Sixth City Marketing

“Fans have been waiting years for this release; the biggest superfans will jump at the chance to participate in a sing-along,” said marketing expert Sarah Blocksidge. (Taylor Hill/FilmMagic/Getty Images)

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“Wicked” is expected to open in the $120 million range, according to Deadline. The screen adaptation of the popular play cost Universal $150 million to produce. “Wicked Part Two” hits theaters next year.

The musical premiered on the same day as “Gladiator II,” and compares to last year’s premiere of “Barbenheimer.”

Production companies and studios have tried to recreate the moment, with the pairing of “Wicked” and “Gladiator II” being the first films to come close.

Having a special release of a sing-along version of “Wicked” is a “great hook to get viewers active, engaged and off the couch,” Mesmeric Media producer Michael Holstein said. (Don Arnold/WireImage/Getty Images)

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