This is what this year’s Starbucks holiday cups look like

New York
CNN
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The holidays officially begin this week — at Starbucks, at least — when the coffee chain rolls out its annual seasonal cups.

Starting Thursday, customers at its U.S. locations will have their hot drink served in one of four kinds of festive cups that feature “familiar shades of Starbucks green and cranberry red paired with fondant-inspired soft pastels,” according to a press release.

Green is the focus of this year’s design, with Kristy Cameron, Starbucks’ creative director, saying in the release that the jade hue “references our brand colors in a way that brings a spark of joy to our holiday cups this season.”

The cups have become a tradition for the coffee chain and excite its loyal customers. The tradition has also boosted turnover in the past, which the chain badly needs.

Last week, Starbucks ( SBUX ) reported a third straight quarter of declining sales and declining customer visits: Global sales at stores open at least a year fell 7% last quarter, and the number of customer transactions fell 8%.

Each of the four cups has a unique name and theme. The “joyful connection” design features circular shapes that “combine to form a pattern that honors the art of coffee roasting,” with the design based on the roasters seen at Starbucks’ fancy Reserve Roastery locations. The “lyrical landscape” cup features alternating bands of lines that resemble gift wrapping, and the “Siren Choir” is loosely based on the silhouette of Starbucks’ Siren logo. The “warm wishes” design features interconnected circles that evoke “glowing holiday lights and moments to enjoy coffee together.”

All of the cups have “small badges on the back of the cups so baristas can write a message,” according to the press release. CEO Brian Niccol recently said he wants to bring back names handwritten in Sharpies as part of the chain’s shift back to having a “human touch.”

Iced drink cups also get a new design with festive charms in white print on the plastic. Cold drinks represent about 75% of Starbucks’ sales.

Starbucks’ holiday menu is also getting new items, including a “Cran-merry” orange drink as part of the chain’s popular Refresher line of non-coffee drinks, a turkey sage, a snowman cookie and a penguin-shaped cookie.

Starbucks first launched seasonal cups in 1997. The company sparked controversy in 2015 when it removed “symbols of the season”, i.e. images of reindeer and ornaments, and went with a simple two-tone red cup. It has since added more festive flourishes, such as ornaments and mistletoe, for his cups.