Hoda Kotb and Jenna Bush Hager are Titanic’s Jack and Rose on Halloween

The Today the show created a big surprise for the viewers this Halloween.

Celebrating the spooky holiday season on Thursday, October 31, the NBC morning show hosts are once again dressed in an epic group costume and celebrate their favorite movie characters with a trip back to Blockbuster to rent the must-see ’80s, ’90s and early ’00s ern’s film.

Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, Carson Daly, Sheinelle Jones, Dylan Dreyer, Jenna Bush Hager, Willie Geist, Laura Jarrett and Peter Alexander all attended tradition this year, dressed as stars from Austin Powers, Anchorman, Beetlejuice, Beverly Hills Cop, Mrs. Doubtfire and more.

There were also surprises along the way, like when Luke Wilson reprized his role from Legally blonde for a sweet tribute alongside Guthrie’s Elle Woods.

And Kotb, in her last Today Halloween, told her Today with Hoda and Jenna co-host from whom she “never wanted to let go” like Jack and Rose Titanic.

Last year the group embraced the theme The Kelly Clarkson Shows signature “Kellyoke” segment by dressing up as some of the most iconic music artists in history, including Taylor Swift, Lionel Richie, Pink, Neil Diamond, MC Hammer, Blake Shelton, Gwen Stefani and Sonny and Cher.

“We’ve spent the last 365 days dreaming up our biggest reveal ever,” Melvin teased earlier on the show Thursday.

This year is the 30th anniversary of Today‘s Halloween festivities. The highly anticipated event started back in 1994 following the opening of NBC’s Studio 1A and the iconic outdoor Plaza. Fresh, fun and fabulous looks have come over the years, with fans eagerly awaiting the reveal of the anchor’s secretive costumes.

Here’s a closer look at all their looks for 2024:

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The Today the show airs weekdays on NBC from 7:00 AM ET.