Nvidia, Unity Software and Tesla rise premarket; Sofi Technologies falls By Investing.com

On By Littum

Investing.com — U.S. stocks rose on Thursday, kicking off the new year on a positive note ahead of the release of unemployment and manufacturing activity data.

Here are some of the biggest premarket players in the US today:

  • Apple (NASDAQ: ) stock rose 0.1% after the tech giant offered rare discounts on its latest iPhone models in China as the U.S. tech giant tries to defend its market share against rising competition.

  • Nvidia (NASDAQ: ) stock rose 1.7% after Bank of America reiterated the chipmaker as its top pick ahead of next week’s Consumer Electronics Show, with CEO Jensen Huang set to deliver his keynote at the event.

  • Unit Software (ETR: ) shares rose 9.2% after a block trade of 1.32 million shares valued at $29.7 million, helped by surging social media activity around the video game software company.

  • Tesla (NASDAQ: ) stock rose 1.5% ahead of the release of its quarterly delivery numbers and after the EV maker’s Cybertruck burst into flames at the entrance to the Trump Hotel Las Vegas on Wednesday.

  • SoFi technologies (NASDAQ: ) shares fell 1% after brokerage KBW downgraded the private equity firm to “underperform” from “market perform” amid doubts about its long-term outlook.

  • Palantir (NASDAQ: ) stock rose 1.3% and Micro strategy (NASDAQ: ) rose 4% after the software platform developer and business intelligence firm were both added to .

  • Uber (NYSE: ) stock rose 1.4% despite JMP Securities downgrading the listed company to “market perform” from “market outperform,” citing the growing influence of autonomous vehicles in the ride-sharing market.

  • Cloudflare (NYSE: ) stock rose 6% after Goldman Sachs upgraded its stance on the cloud cybersecurity company to “buy” from “sell,” citing improving sales and marketing productivity.

  • Check Point Software (NASDAQ: ) stock fell 0.7% after Goldman downgraded the IT security company to “neutral” from “buy,” reflecting concerns over 2025 earnings growth despite the company’s ongoing investments.