Spotify teases that 2024 Wrapped is coming soon

On By Littum

Upper line

Spotify teased the release of its long-awaited 2024 Spotify Wrapped on Wednesday and the memory of users to make sure their apps are up-to-date so they can access the playlists when they’re released — though the company stopped short of sharing the release date.

Key facts

The platform suggested on Wednesday that Wrapped will soon pass shows users a reminder to listen to their past year’s Spotify Wrapped and say “the best time of the year is just around the corner.”

Spotify also released one press release Wednesday urges users to ensure their apps have the latest update so they don’t miss out on any features included in the bundled package.

Spotify teased its upcoming Wrapped package earlier this year with a Halloween theme post on Xformerly known as Twitter, that confirmed data collection would continue after October 31 until an unspecified date.

The Spotify Wrapped packs, custom graphics that tell a Spotify user their top five most-streamed songs and artists in a calendar year – and their top 100 songs – are used to stop data collection on October 31, USA today reported in 2022.

Spotify told users in a pop-up message in the app last week that “2024 is almost a wrap,” urging users to update the app so they can access their wrapped packages when they arrive.

When will Spotify Wrapped 2024 be released?

No release date has been announced, but Spotify Wrapped has typically dropped in late November or early December. Spotify released its Wrapped packs on November 29 last year, a day earlier than the previous year when the packs were released on November 30. Users typically access Spotify Wrapped through an in-app pop-up, and the package is formatted as a slideshow with Instagram Story-ready graphics.

Will there be a new Spotify wrapped feature?

It is not clear. For some past years, Spotify has included new elements to its Wrapped package. Last year, it matched users to a “Sound Town” based on their “most streamed artists of the year, and the way those artists streamed in other cities.” And in 2019, Spotify gave users a look back at their trends during decade. On an Instagram post On Wednesday, Spotify shared a video of its logo changing to represent different albums released this year, saying, “This year featured plenty. So will your Wrapped. Coming soon.”

Key

Social media users have often joked that they’ll wait until Spotify stops tracking their data so they can safely listen to music they’d be embarrassed about if it ended up in their Spotify Wrapped. More than 200,000 users liked one X posts last week from a user who said her Spotify Wrapped is “going to be so embarrassing this year,” and last year, Washington Post referred to November and December as “cheat months” where users can listen to holiday music and preview tunes safely without fear of them showing up on Spotify Wrapped.

Key background

Spotify began its Wrapped marketing campaign in 2016, and began issuing Instagram Story shareable graphics to users as part of its Wrapped packages in 2019. The Wrapped campaign has been a huge marketing hit for the streaming platform: said Spotify more than 156 million users accessed its Wrapped package in 2022, up from 120 million the year before. Analysis company on social media SproutSocial found that 400 million posts had been made about Spotify Wrapped on X in the three days following its release in 2022, a 15% increase over the previous year. Spotify typically unveils new features for the Wrapped campaign every year. In last year’s edition, each user was assigned a “sound town,” a city that matches their musical tastes, leading to viral jokes on social media that Burlington, Vermont, and Cambridge, Massachusetts, may be home to large communities of queer- artists and LGBTQ listeners. In 2022, listeners were assigned listening personality types based on the Meyers-Briggs personality test.

Further reading

Spotify Wrapped 2023 is coming soon: How it became a viral and widely copied marketing tactic (Forbes)

Spotify Wrapped ‘Sound Towns’: Social Media Has Theories About Why You Were Assigned to Berkeley or Burlington (Forbes)