Subway Suddenly Cancels $6.99 Meal Deal – Here’s Why

Like many of its fast food rivalshas Subway tried to lure price-conscious customers back to restaurants this year by rolling out big sub-discounts and other campaigns. But less than a month after debuting its latest new meal deal, the sandwich chain is already ending the promotion.

Subway is canceling its $6.99 meal deal this week, according to Restaurant Business Magazine, who saw a corporate message informing operators of the change. Customers will no longer be able to order the meal in restaurants from Wednesday 27 November, although the deal will remain available as a digital offer until 26 December.

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The $6.99 Meal Deal Officially Launched on Nov. 3 offers customers any chef-made or custom six-inch sub, a small fountain drink, and a choice of either chips or two regular cookies. To replace the meal deal, Subway will launch a new digital deal on Wednesday that offers 20% off any sub. The company expects the digital deal to last until January 5.

The reason for the switch? Sore Restaurant Business MagazineSubway said the $6.99 meal deal didn’t perform as well as it had hoped.

“The meal deal was designed to help drive traffic, sales and ultimately profitability at the restaurant level and delivered on those goals during the market test,” the message to Metro operators read. “While the national Meal Deal campaign is delivering the expected number of daily redemptions, overall the campaign is not driving the expected results.”

Subway said when they first announced the promotion that it would remain available through the last week of December. But its in-restaurant cancellation this week will kick it off the menu about a month earlier.

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In a statement shared with Eat this, not that!a Subway spokesperson did not directly confirm the change. However, they acknowledged that the company will adjust its value proposition when it is the right move for the company.

“Subway’s approach to value is thoughtful and strategic, leveraging data to help balance consumer needs while protecting franchisee profits,” the statement read. “We’re constantly testing new value platforms that aim to help drive profitable traffic and encourage repeat visits. We take feedback and data seriously and, if necessary, quickly adjust course to ensure we’re doing what that is best for our franchisees, guests and the overall business.”