Kraft Mac & Cheese TikTok Drama Explained: Untangling the Food Feud

And the internet was funny on Abby’s side. In the comments under several posts on the official product account, users have stood a company as they make sure the company knows there is a big problem.

“Kraft Mac and Concepts of Cheese,” wrote one user. Another write-up: “How much is the sauce packet? I heard they are sold separately now.” Another comment read; “*sauce sold separately.”

Kraft heard the message loud and clear. Abby returned to TikTok on November 21 with good news. According to the viral sensation, she got a personal call from an unnamed man Larry who is an executive in the Kraft Heinz company business who did it right.

Abby noted that Larry was “very, very kind” and apologetic during their call. Larry told her that they are conducting an internal investigation and did not ask her to remove any of her videos. Abby said she told Larry she still doesn’t want any free product, to which he replied, “Don’t be upset if we send you something.”

Abby also told Larry to be in touch with the social media team about their best practices as she—and TikTok users—felt fired up by the response to her video.

In fact, Abby reiterated that she doesn’t want to stop buying Kraft Mac and Cheese because she feels like her problem was solved.