GameSquares Stream Hatchet Releases Third Quarter Report

On By Littum

Live streaming insights show major growth in gaming content engagement

New report reveals today’s top creators

See the report:

FRISCO, TX / ACCESSWIRE / November 21, 2024 / Stream Hatcheta streaming analytics and business intelligence platform and a wholly owned subsidiary of GameSquare Holdings (NASDAQ:GAME), (“GameSquare”, or the “Company”), has released its Q3 2024 report revealing significant growth trends in gaming and live streaming viewership. This quarter, live streaming viewership reached 8.5 billion hours watched, up 12% year-over-year — the highest growth since the peak of the pandemic. Key players in this resurgence include platforms like Kick and YouTube Gaming, where top creators attract audiences worldwide.

“Live streaming is at the forefront of a broader shift in how audiences engage with entertainment,” said Justin Kenna, CEO of GameSquare. “The Stream Hatchet Q3 2024 report shows that as video continues to dominate the entertainment industry and the creative economy, platforms like YouTube Gaming and Kick are seizing opportunities to reshape the competitive landscape. This data underscores a trend where audience attention — and platform strategies — are diversifying, promote innovation and growth in live streaming as a primary medium of engagement.”

Key findings of the Q3 2024 report:

  1. Overall growth in gaming and esports viewership:
    Live streaming returned with an 8% increase in esports hours watched, driven by tournaments such as MPL Indonesia Season 14 and LCK Summer 2024, which together generated 130 million hours watched. Esports now accounts for a fifth of all live streaming viewership, underscoring its importance in the gaming sector.

  2. YouTube Gaming and Kick’s Rapid Rise:
    YouTube Gaming increased its viewership to 2 billion hours, marking a year-over-year increase in market share from 17% to 23%. Kick also showed exponential growth with a 163% increase in hours watched compared to last year. This growth was supported by prominent streamers such as xQc, who moved much of their content to Kick.

  3. Shift in platform dominance:
    Twitch’s market share fell to 60%, while other platforms, notably YouTube Gaming and Kick, gained ground. Facebook Live has fallen from the top five, with newer platforms such as AfreecaTV and Rumble filling the gap.

  4. Spanish language content and new platforms:
    Spanish content increased by 59% on Kick, making it the second most watched language on the platform with 129 million hours. Meanwhile, new entrants like Chzzk and Rumble continue to offer alternatives and engage unique audiences across different regions.

  5. Top Creators of Q3 2024:

    1. The top creators are losing their stranglehold on the market, with the top 5% of streamers by hours falling from 98% of the total market share in Q2 2019 to just 86% in Q2 2024, indicating a more diverse market for smaller streamers.

    2. Notable streamers like KaiCenat and Ironmouse have set records this quarter. KaiCenat took the #1 spot with a 78% increase in viewership, while Ironmouse gained 320,000 subscribers during “Subtember,” marking a new milestone.

For more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com.

About GameSquare Holdings, Inc.

GameSquares’ (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha and Millennial audiences. Our next-generation media, entertainment and technology capabilities drive compelling results for creators and maximize our brand partners’ ROI. Through our purpose-built platform, we deliver award-winning marketing and creative services, offer leading data and analytics solutions and raise awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare’s biggest investors are Dallas Cowboys owner Jerry Jones and the Goff family.

To learn more, visit www.gamesquare.com.

About Stream Hatchet

Stream Hatchet is the leading provider of data analytics for the live streaming industry. With a range of services that include an easy-to-use SaaS platform, customized reports and strategic consulting, Stream Hatchet is a trusted guide for those navigating the dynamic landscape of live streaming. The company has up to 7 years of historical data with minute-level granularity from 20 platforms, Stream Hatchet provides live streaming industry stakeholders with powerful insights to drive innovation and growth. Stream Hatchet partners with a diverse clientele—from video game publishers and marketing agencies to esports organizers and teams—who rely on the company’s advanced data analytics to optimize their marketing strategies, secure lucrative sponsorships, improve esports performance, and build successful tournaments.

For more information visit www.streamhatchet.com.

Forward looking information

This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) under applicable securities laws. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as of the date of this press release. Any statement that involves discussions of predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often, but not always, using phrases such as “expects” or “does not expect”, “expects” , “anticipates” or “does not expect”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or states that certain actions, events or results “may” or “could”, “would”, “may” or “will” be expected to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate to, among other things: the future performance, revenue, growth and profitability of the Company and FaZe Media Inc.; and the Company’s and FaZe Media’s ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and should not be relied upon by any investor as a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based on a number of estimates and assumptions, including, but not limited to: the Company’s and FaZe Media’s ability to grow their business and be able to execute their business plans, the Company’s ability to complete and successfully integrate acquisitions where the Company is able to recognize and exploit opportunities and the Company continues to attract qualified personnel to support its development needs. Although these assumptions are considered reasonable, they are subject to known and unknown risks, uncertainties and other factors that could cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company’s ability to achieve its goals, the Company’s successful execution of its growth strategy, the Company’s ability to obtain future financing or complete offerings on acceptable terms, failure to leverage the Company’s portfolio across entertainment and media platforms , dependence on the company’s key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that may affect the Company, which are discussed in the Company’s most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events may differ materially from those anticipated in such statements. Therefore, readers should not place undue reliance on the forward-looking statements and information contained in this press release. GameSquare undertakes no obligation to update forward-looking statements of beliefs, opinions, projections or other factors should they change, except as required by law.

Company contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: [email protected]

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: [email protected]

Media relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: [email protected]

SOURCE: GameSquare Holdings, Inc.

See the original press release at accesswire.com