Rauw Alejandro drips glamor and elegance in the new album ‘Cosa Nuestra’: Stream it now

On November 16, 2024By Littum

Raw Alejandro has entered a new era – musically and personally – that oozes elegance, maturity and glamour. The best indicator is his new studio album Cosa Nuestra out Friday (Nov. 15) via Sony Music Latin.

Setting the tone for the 18-track production is the title song, a sensual bolero where he opens by singing “love is so short and oblivion is so long.” Now a bachelor in his early 30s, Rauw, who composed the album, demonstrates a mature, healed and liberating facet in his lyrics.

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Musically, the Puerto Rican artist takes listeners beyond his signature perreoR&B and trap sounds. He flirts with salsa on a refreshing version of Frankie Ruiz’s timeless hit “Tú Con Él”. He fuses fast merengue with electronic beats in “Mil Mujeres. He delivers sultry kizomba in “Khé?”, his first collaboration with Romeo Santos. Meanwhile, his previously released singles “Touching the Sky” and “Pasaporte” continue to hone his smooth, electro-funk sound.

Aesthetically, he transports fans to 1970s New York (a contrast from the galactic concept of his 2023) Saturno), and declared himself a fan of that era and of the Sicilian mafia “Cosa Nostra.”

“It was a perfect fit for what I was looking for,” he shared Billboard during a press conference in Miami. “I live in Puerto Rico but we have to travel all the time and I have other bases in my life like Miami, LA and Spain. I decided to make this new base in New York because my dad is from Brooklyn , and it’s like a second home to me.”

Cosa Nuestra includes star-studded collaborations with Bad Bunny, Feid and Alexis y Fido – all of which stay true to Rauw’s urban essence.

“If you lose your essence, you lose everything,” he explained. “It’s something I take care of in my career. I respect my fans a lot and I know what they like about Rauw, but I also know what I can offer new. I always try to look for a happy medium, not only what I like to listen to as an artist, but also what my fans like.”

Other collaborations on set include Pharrell Williams, Laura Pausini and many more. Current Cosa Nuestra under:

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