How much is Jake Paul worth? Here’s how the YouTube star built his empire

Jake Paul is one of the most talked about fighters in the world – and one of the richest.

The social media star turned professional boxer has built his empire since his early days on the now-defunct social platform Vine in 2013. After a brief stint appearing on the Disney Channel, Paul transitioned to boxing in 2018, a move , which catapulted him into both fame and controversy within the sport. On November 15, he will face retired heavyweight legend Mike Tyson in a highly anticipated fight – a fight that he claims will generate $40 million.

Paul has been honest about his original motives for entering the boxing ring. In a July 2023 interview with Sports Illustratedhe admitted that his first incentive was financial gain.

“My purpose in the beginning was to make a lot of money and f—— buy a Lamborghini and have watches and s—,” he said.

Over the years, Paul has taken home big purses in the ring and continued to make a name for himself through his YouTube channel and podcasts, BS with Jake Paul. He has also built up a fortune through several entrepreneurial activities. In 2021, Paul founded the boxing brand agency Most Valuable Promotions and a venture capital firm, Anti Fund. The following year he co-founded a mobile betting startup called Betr, and has since launched a grooming line, W by Jake Paul.

In 2024, Forbes listed Paul as #13 on its Top Creators list — just one spot below his brother Logan — and reported his annual income as $13.6 million. The year before, the YouTube star reached number 3 on the publication’s 2023 list with an estimated earnings of $34 million.

From massive fight purses to lucrative business ventures, here’s a closer look at how Jake Paul built his fortune.

How much is Jake Paul worth?

While Paul’s exact current net worth is unknown, Forbes has shared insights into the social media personality’s earnings over the past few years.

In May 2022, the publication ranked Paul #2 on its list of highest-paid YouTube stars—and #46 on its list of the world’s highest-paid athletes—and estimated that he brought in $45 million from his boxing and YouTube earnings that year alone.

A year later, Forbes estimated his earnings at $34 million. For their 2024 Top Creators list, the publication reported that Paul brought in $13.6 million — a number that will likely increase significantly after his Tyson fight.

How Much Does Jake Paul Make From Boxing?

Although Paul built his following as a YouTube star, his transition to boxing has been extremely lucrative, with Forbes estimated in 2022 that 90% of his earnings came from the sport.

In 2021 alone, Paul reportedly brought in $40 million from his three fights, including two against Tyron Woodley and one against Ben Askren. CBS Sport reported that his official purse for the Askren fight — his third career fight — was $690,000, while the purse for his August fight against Woodley was raised to 2 million.

This earnings continued to rise – despite the loss to Tommy Fury in March 2023, Paul claimed to earn 30 million dollars.

How much will Jake Paul make for his Mike Tyson fight?

On November 15, Paul and Tyson square off in one of the most anticipated boxing events that Paul described for Sports Bible that month as the “biggest payday” of his career.

“There are certainly certain guaranteed numbers and other certain built-in bonuses and things on top of sales — key performance indicators that trigger certain things,” he said. “It’s definitely a healthy payday.”

During a press conference in August 2024 to promote the match, Paul gave a glimpse of what his payout might be.

“I’m here to make $40 million and knock out a legend,” he said. “I’m not here to do s— except make a bag.”

What did Jake Paul get out of his acting career and content creation?

Before entering the boxing ring, Paul had built a name for himself on social media. He started his career in 2013 with the platform Vine, followed by the launch of his YouTube channel in 2014, where he became known for prank videos and the Team 10 collective.

Paul later recalled Sports Illustrated that brand deals started coming in the moment his Vine followers passed six figures — including one from the game Doodle Jumpwho offered to pay him $200 for a six-second video promoting it.

“I was like, ‘What the f—?’ he said. “I was thrilled to get the $200. I thought, ‘This is crazy.’ Because I was used to landscaping for $20 an hour or snow plowing for $20 an hour, cleaning gutters. All I had to do was post a vine for $200?”

The company then requested another promotion, and Paul seized the opportunity to aim higher, asking for $10,000 — a request he said was granted.

In 2016, Paul had a brief acting role opposite Olivia Rodrigo in the Disney Channel sitcom Bizaardvarkwhich he left in July 2017. Although he never revealed his exact earnings, during a March 2019 appearance on Impulsive that his Disney Channel salary was “crumbs” compared to what he earned on YouTube.

The same year he parted ways with the TV franchise, Paul was named one of the highest paid YouTube stars by Forbeswho reported that he had earned $11.5 million from content creation, and again a year later when they reported he earned $21.5 in earnings.

While Paul now focuses primarily on combat, content creation remains a big part of his brand. The boxer’s YouTube channel retains millions of subscribers, he hosts the podcast BS with Jake Paul and stays on Forbes‘ Top creators list.

What companies does Jake Paul own?

In addition to his career as a content creator and fighter, Paul has started several business endeavors. In 2021, he founded the boxing branding agency Most Valuable Promotions (MVP) with his business advisor Nakisa Bidarian. He also founded a venture capital firm, Anti Fund, with entrepreneur Geoffrey Woo in the same year.

The fund focuses on investments across various sectors, including artificial intelligence and robotics, and also bought shares in Endeavor, the UFC’s parent company, at Paul’s behest. About his “low six-figure investment” in the company, the fighter told Front Office Sports: “As far as I’m concerned, that makes me a co-owner of the UFC.”

In 2022, Paul launched a sports media and mobile betting company known as Betr with Simplebet founder Joey Levy. The startup has been appreciated to $375 million after closing $15 million in the company’s latest funding round.

Most recently, Paul announced in June 2024 that he was launching a men’s grooming line at Walmart called the W. Line — which takes its name from “winning,” per CNBC — includes products such as body wash, body spray and antiperspirant deodorant.

He has also secured several lucrative endorsement deals over the years, including a long-term partnership with energy drink brand Celsius. The company is also one of several sponsors behind Paul’s fight against Tyson.

How have Jake Paul’s various controversies affected his income?

Over the years, the YouTube star has caused various controversies that have tarnished his reputation and subsequently affected his income.

In December 2017, his brother Logan posted a controversial video that appeared to show the body of a person who allegedly committed suicide in Japan, sparking backlash for both Pauls. During a December 2021 interview with Graham Bensinger, the boxer described that period as a time when “everything went downhill for the Paul brothers.”

“No one wanted to work with us, every brand that I was associated with dropped me. My life was pretty much ruined,” Paul said, adding that YouTube had demonetized his account and brands had ended their ties with him, including a multi-million dollar deal with Target that was supposed to go through a week later.

When Bensinger asked him what was going through his mind, Paul replied, “What the hell am I going to do?”

“I have never seen this happen and it happened overnight,” he said, stressing that he lost most of his income and was “blacklisted” from society.

In 2023, he was met with another controversy when the US Securities and Exchange Commission (SEC) accused him and several other celebrities of violating investor protection laws by promoting cryptocurrencies without disclosing sponsorships.

SEC accused him of violating investor protection laws by promoting cryptocurrencies without disclosing that he was sponsored to do so. Paul was one of six celebrities who agreed to pay $400,000 in disgorgement, interest and penalties to settle the charges, per ESPN.

What has Jake Paul said about his wealth?

As Paul’s wealth has grown, he admits he’s lost track of how much he’s making. During a performance in February 2023 d Piers Morgan uncensoredthe newscaster asked the boxer directly how much money he made, to which he replied, “A lot.”

“It gets to a point where you make so much that you don’t even count it anymore, so I don’t really know,” he said, prompting some skepticism from Morgan.

Paul further explained, “I make money, lump sums, residuals, investments, equity, exits of companies…so the net worth is always going up and down and moving with the markets and stuff. You stop paying attention at some point.”