Sabrina Carpenter engaged more voters than any other artist this year

Sabrina Carpenter reached more voters than any other artist this year through the non-profit organization HeadCount, according to Black. On the singer’s “Short n’ Sweet” tour, she used emails, giveaways and sweepstakes to connect her fans with voter information, ultimately helping 263,087 people check their registration or polling place and register 35,814 new voters. The “Espresso” singer’s stats nearly doubled Ariana Grande’s 2019 record for voter engagement through the platform after Grande partnered with HeadCount on her “Sweetener World Tour.” HeadCount has reached 300,000 voters by partnering with musicians such as Carpenter, Grande, Harry Styles, Billie Eilish and more, according to a press release reviewed by Black. Most of those reached have been Gen Z and millennial potential voters. The news comes after Taylor Swift made an impact in the 2024 election with her Instagram post endorsing Kamala Harris and directing fans to vote.gov, which Nearly 350,000 people visited from her unique URL the following day.

Find the Daily Beast’s coverage of the 2024 election here. Subscribe to The New Abnormal at Apple Podcasts, Spotify, Google Podcasts, Stitcher, Amazon musicor Cloudy.

Read it on Black