X raises Premium Plus subscription prices by almost 40 percent

X has significantly raised the price of its top-tier user subscription in several regions to help bolster the platform’s creator payouts. The increase for Premium Plus came into force on 21 December according to Xwhich raises prices in the US from $16 per month to $22, or from $168 to $229 for annual subscriptions.

Many European countries such as France, Germany and Spain are affected by a similar increase, taking monthly prices from €16 to €21. Monthly subscribers in Canada (currently paying $20), Australia ($26) and the UK (£16) will also see prices increase to $26, $35 and £17 respectively. The higher price is immediately applicable to new subscribers, with existing users entered in their current prices until 20 January. X’s basic subscription level remains unaffected.

The price changes for US subscribers are the highest increase introduced since Elon Musk bought the social media platform in 2022. X gave several reasons to justify the price increase, citing that Premium Plus is now completely ad-free – which it described as a “significant improvement” to the current user experience.

X also refers to changes made to the X revenue sharing program in October, saying that subscriptions “now more directly fuel” creators’ payouts to “reward content quality and engagement rather than ad impressions alone.” Premium Plus subscribers will also receive priority user support, access to additional features such as X’s Radar trend monitoring tool and higher limits on the platform’s Grok AI models.