Elon Musk’s X Hikes Premium+ subscription prices by 35% in India

On By Littum


New Delhi:

Tech billionaire Elon Musk has hiked the prices of his premium subscription (Premium+) service for his X social media platform by a massive 35 percent for both new and existing users in India, including across global markets.

Effective December 21, Premium users in India will have to pay Rs 1,750 per month – up from Rs 1,300 now, which is an increase of approximately 35 percent.

Similarly, the Premium users in the country will have to pay Rs 18,300 on an annual basis, up from Rs 13,600 currently (up by almost 35 percent).

This marks the biggest price increase since the social media platform’s (formerly known as Twitter) acquisition by the tech billionaire in 2022.

In India, the basic subscription rate remains unchanged at Rs 243 and premium tier at Rs 650 as well.

In the US, the Premium service will cost $22 per month, up from $16. Annual subscription costs have increased to $229 from $168.

“If you are an existing subscriber and your next billing period starts before January 20, 2025, you will be charged at your current rate; otherwise, the new rate will begin with your first billing cycle after that date,” X said.

According to the company, Premium is now completely ad-free, providing an uninterrupted browsing experience.

“This significant improvement is reflected in the new pricing. Premium subscribers will enjoy higher priority support from @Premium, access to new features such as Radar and higher limits on our most cutting-edge Grok AI models, ensuring you’re always ahead of the curve, ” said the social media platform.

“Increased price allows us to invest more in making Premium better and better over time,” it added.

X further stated that the company has “shifted its revenue share model to reward content quality and engagement over ad impressions alone”.

“Your Premium subscription contributes to this new, fairer system where creator earnings are tied to the total value they bring to X, not ad impressions,” it added.

— IANS

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