NBA News: Damian Lillard Reportedly Signs ‘Lifetime’ Adidas Contract Extension | News, results, highlights, stats and rumours

On By Littum

LAS VEGAS, NV - DECEMBER 17: Damian Lillard #0 of the Milwaukee Bucks speaks to the media after winning the Emirates NBA Cup Championship against the Oklahoma City Thunder during the Emirates NBA Cup Championship game on December 17, 2024 at T-Mobile Arena in Las Vegas, Nevada. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this photograph, User consents to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2024 NBAE (Photo by Tom O'Connor/NBAE via Getty Images)

Tom O’Connor/NBAE via Getty Images

Milwaukee Bucks star point guard Damian Lillard added a unique accolade to his resume on Wednesday.

According to ESPN’s Shams CharaniaLillard agreed to a lifetime contract extension with Adidas, making him just the fourth active player in the NBA to have a lifetime shoe endorsement deal. Lillard joins Golden State Warriors star Stephen Curry, who is signed to Under Armour/Curry Brand, and Phoenix Suns star Kevin Durant and Los Angeles Lakers star LeBron James, who are both signed to Nike.

Lillard originally signed a multi-year sponsorship deal with Adidas when he entered the NBA as the sixth overall pick in the 2012 draft by the Portland Trail Blazers and then negotiated a new 10-year agreement worth up to $100 million with the company in 2014. Earlier this year, Adidas announced that it named the gymnasium at the company’s headquarters in Portland after Lillard.

Charania noticed that Lillard’s new deal pushes his career salary from his on-court and shoe contracts to over $600 million. The veteran floor general’s representative Aaron Goodwin of Goodwin Sports Management had been negotiating a new deal with Adidas since his previous contract expired last season. Goodwin had also negotiated James and Durant’s initial deals with Nike.

The lifetime shoe deal continues a monumental week for Lillard as he helped lead the Bucks past the Oklahoma City Thunder on Tuesday night in Las Vegas to win the NBA Cup championship. The 34-year-old had 23 points in the 97-81 win and is now averaging 25.7 points, 4.5 rebounds and 7.5 assists per game this season.

After a disappointing playoff exit last season due to injuries to Lillard, star forward Giannis Antetokounmpo and other key players, the Bucks have put themselves in the conversation with top title contenders in the Eastern Conference. If Lillard continues to perform at a high level, Milwaukee will have a strong chance to return to the NBA Finals for the first time since its last title win in 2021.

The Bucks (14-11) return to action on Friday when they visit the Cleveland Cavaliers (23-4).