Bango teams up with Continente for Disney+ offering from Investing.com

On By Littum

CAMBRIDGE, UK – Bango PLC (AIM: BGO), a technology company specializing in monetizing digital content, has announced a partnership with Continente, Portugal’s leading high street retailer, to offer a Disney+ subscription campaign. This deal is designed to reward customer loyalty and enhance the shopping experience during the Christmas season.

Continente, which operates over 350 stores in Portugal and serves more than 4 million families with its Cartão Continente loyalty card, will offer an exclusive Disney+ subscription discount and cashback to cardholders. Customers can subscribe to Disney+ Standard with ads for €1.99 per month for the first three months through the Cartão Continente app until December 31. After this promotional period, the subscription will cost €5.99 per month. In addition, subscribers will receive 30% cashback on their loyalty card, which can be used across Continente stores and affiliated brands.

The integration of this offer is powered by Bango’s Digital Vending Machine® (DVM), a platform that enables businesses to efficiently roll out subscription services. As the demand for premium digital content grows, Bango’s solution facilitates the addition of subscription-based promotions to retailers’ loyalty programs, with the aim of driving customer engagement and long-term loyalty.

Filipa Appleton, Head of Brand & Marketing at Continente, highlighted the initiative as a testament to the company’s commitment to providing valuable benefits to families and a unique offering in the food retail sector. Anil Malhotra, CMO at Bango, emphasized the importance of creating an ecosystem of subscription offers to build lasting loyalty and the role of DVM in delivering these campaigns seamlessly.

This collaboration reflects the ongoing trend of retailers leveraging digital content to enhance consumer offerings and the growing importance of subscription services in everyday life. The information about this partnership is based on a press release.

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