Rams-49ers draw 12.29 million for Thursday Night Football

Perhaps the best news for Prime Video’s Thursday night football ratings are that the numbers have gotten so good that a bad night stands out.

This week’s Rams-49ers game drew just 12.29 million viewers. Below the year-to-date average of 13.51 million — and well below last week’s 18.48 million for Packers-Lions — it was still a 54 percent jump over last year’s comparable game.

Thaw TNF contests remain (Broncos-Chargers and Seahawks-Bears), followed by a Prime Video playoff game.

Last night’s game was interesting on paper, but the game itself was boring; it was the first game of the season in which neither team scored a touchdown. Many who tuned in out of curiosity probably tuned out.

Regardless, streaming is here to stay. If anything, the NFL will do more and more of that as more people cut the cord and rely on apps.