The best Black Friday beauty deals at Amazon, Sephora, Ulta

As someone who has tested more than 500 beauty products in three years, it means something when we award a PEOPLE Tested badge. We test products thoroughly in three laboratories across the country and take them home for up to six months of long-term testing. Then we reassess as new products come out.

Because we’re friends, you get my shopper’s manual of the very best beauty deals you can take advantage of on my favorite weekend: Black Friday. I know what you are looking for: shampoo for thinning hair, skin tightening creams, works. We saw deals on some of the best Tarte concealers for mature skin we’ve tried and the Laneige lip mask everyone wants in their stocking.

Everything on our list has been thoroughly tested—and it’s all under $50, thanks to Black Friday discounts at Amazon, Sephora, Target, Ulta, and more.

Best Amazon Black Friday Beauty Deals

My vanity is stacked high with brands vying for a spot in my articles, which means I have to wade through a lot of formulas with baseless claims to find the ones that work. Once these golden products are identified, I will shout about them from the rooftops – especially when they go on sale.

I’ve been tracking down our winning products for Black Friday deals, and some of my findings on game-changing K-beauty skincare and TikTok-viral hair oils are jaw-dropping. And now that it’s officially here, I’m delivering my results to you on a silver platter, including deals on hair, skin and makeup.

Best Amazon Black Friday Hair Deals

We’ve tested everything from hair growth shampoos to curling irons. Find deals on the shiny anti-frizz spray that celebs use and a cheap hairdryer which blew us away during our quest to find the best.

Vegamour GRO+ Advanced Balancing Shampoo, $36 in cart

The best shampoo for growth we’ve found is this Vegamour formula, which is 25 percent off for Black Friday (you’ll see the savings in your cart). In addition to making the hair thicker, it also lengthened the hair locks significantly in a matter of weeks. It’s enriched with niacinamide, Spanish microalgae and a custom growth complex that made our strands stronger, longer, fuller and healthier.

Mielle Organics Rosemary Mint Hair Strengthening Oil

If you want to double up your hair growth game, we recommend adding this viral hair growth oil to your cart. We tested this budget-friendly oil for six weeks and loved how quickly it absorbed into our scalp, leaving us with non-greasy hair and a gradual but significant change in the thickness of our hair.

Conair InfinitiPRO SmoothWrap

A good hair dryer for less than $50 is practically unheard of—unless you know about the Conair SmoothWrap. This tool was the best budget-friendly model we tried, drying a full head of hair in four minutes and delivering professional-level smooth blowouts. It comes with two styling accessories, a concentrator for sleek styles and a diffuser for natural curls.

Best skin care deals

Skincare is one of those beauty categories that can easily make a buck, but thanks to these Black Friday deals, you can save on tried-and-true products like some of our favorite night creams, dark spots, and vitamin C serums.

Gold Bond Age Renew Neck and Chest Firming Cream

Skin tightening creams don’t have to be expensive to be effective. This winning formula from Gold Bond is a great option for those looking to prevent neck and chest wrinkles, and we loved how light and hydrating this cream felt. Plus, it’s infused with salicylic acid to fight breakouts and SPF 20 to protect you in the sun.

Neutrogena Rapid Tone Repair Dark Spot Corrector Serum

Rated top among the dark spots we tested, this serum effectively reduced the appearance of our testers’ dark spots in just six weeks. An added perk was the anti-aging benefits that targeted fine lines that followed due to its retinol-infused formula, which was gentle and non-irritating.

L’Oreal Paris Age Perfect Anti-Aging Midnight Cream

Real Housewives Beauty alum influencer Bethenny Frankel and a PEOPLE editor have one thing in common: They both use every bit of this antioxidant-rich and vitamin-packed night cream. Just one use of this ultra-rich moisturizer revived our editor’s dry, stripped skin, and she’s never looked back.

Best makeup deals

Revamp your makeup routine with deals on PEOPLE-approved cosmetics, including a celebrity-loved tinted moisturizer that delivers a natural bronzy glow, a drugstore concealer that smooths fine lines, and more.

Maybelline Instant Age Rewind Concealer

We’ve tested hundreds of concealers, and one of our favorites is a drugstore one from Maybelline. Our testers found that its formula blends well on mature skin, blurring fine lines and keeping under-eye skin hydrated for all-day use. Even Reba McEntire relied on this discounted choice for radiant, smooth skin for her 2024 Super Bowl performance.

L’Oreal Lumi Glotion

Celebrities and PEOPLE editors alike routinely reach for this glowing, tinted moisturizer that adds a sun-kissed bronze to any makeup look. Use it as an illuminating base for full glam, like Martha Stewart and Kendall Jenner achieving their camera-ready complexions with this discounted moisturizer, or wear it alone for a warm, lit-from-within look.

Stila Stay All Day Waterproof Liquid Eyeliner

Using a liquid liner can sound intimidating, but this non-smudge eyeliner makes it easy to achieve a sharp wing that lasts all day. Our testers loved that this eye-catching eyeliner was easy to maneuver thanks to its angled tip that painted pigmented, smudge-proof lines — even gliding smoothly over mature, creased lids.

But the sale doesn’t end here. Keep scrolling to see more of the best Black Friday deals on beauty products that PEOPLE tested before checkout—your makeup, hair, and skin will thank you later.

MAC Lip Liner pencil

Laneige Lip Glowy Balm

Murad Acne Control Body Wash

Glossier Balm Dotcom

Peter Thomas Roth Water-permeable Hyaluronic Cloud Hydra-Gel eye patches

Kiehl’s Avocado eye cream

Benefit Cosmetics Porefessional Super Setter Setting Spray with the code “Smooth”

Monday Haircare Volume Shampoo

Supergoop Play Everyday Lotion SPF 50

Neutrogena Hydro Boost Moisturizer with SPF 50