The best Apple Watch Black Friday deals 2024

Black Friday is officially here, and if you’re in need of a new smartwatch or looking for the perfect tech-friendly gift for anyone in your life, it’s your lucky day. Retailers are currently discounting a handful of Apple models, including Apple Watch SEwhich is on sale at its lowest ever price right now. Learn more about why it’s one of the best smartwatches of 2024 and why it’s an excellent choice if you’re new to the smartwatch game.

I found, researched, and wrote about every Apple Watch deal I recommend below. I worked with NBC Select editors to finalize the live list, which I regularly update through Black Friday to reflect the most up-to-date prices.

For more information about our editorial team and how we choose products, check out this page.

Apple Watch SE (2nd generation)

Lowest price ever

4.4-star average rating from 618 reviews on Amazon

Apple Watch SE costs significantly less than other models, but you can still send texts, answer calls, use Siri and listen to music and podcasts right from your wrist. It also pairs with Apple’s Health and Fitness apps to track exercise performance, sleep quality, heart rate and more. Its battery lasts up to 18 hours, and it’s waterproof up to 50 meters, according to Apple.

“The Apple Watch SE is an excellent first smartwatch — mine was,” says NBC Select reporter Harry Rabinowitz. “It’s much cheaper than Apple’s other wearables, yet has almost all the same features. I’m particularly impressed with the watch’s exercise tracking — it can track 20 different exercises, including indoor and outdoor runs, with useful stat monitoring like heart rate zone and pace. It syncs seamlessly with your iPhone so it’s easy to set up in my experience.”

Why trust NBC Select?

I am a freelance writer for NBC Select covering deals and sales for over two years. To assess the quality of this Apple Watch deal, I made sure it’s at least 20% off and a highly rated item with at least an average rating of 4.0 stars from hundreds of reviews. I also ran it through price trackers like CamelCamelCamel to make sure it’s at the lowest price for at least three months.