SKIMS first sitewide sale just started in time for Black Friday

What is Black Friday?

Black Friday is the day after Thanksgiving in the US, which traditionally marks the start of the Christmas shopping season. The term “Black Friday” originated in the 1960s and refers to the time of year when retailers start making money, moving from being “in the red” (denoting losses) to “in the black” (denoting profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.

Are online Black Friday deals better than in-store deals?

Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. In addition, shopping online allows you to avoid crowds and shop from home. Trust us, we recommend not storming the local Macy’s and instead find the best deals with us.

How can I best prepare for Black Friday sales?

To prepare for Black Friday, start by making a shopping list of items you want and comparing prices in advance to get the best deals. Be sure to bookmark your favorite merchants and create accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to offers, and follow us on Instagram for real-time updates on flash sales.