How to optimize your YouTube channel for the TV screen

3. Grab your viewers’ attention with high resolution thumbnails

Think of your thumbnails as movie posters! On TV screens, they’re super big, front and center, so make them count. Use high resolution images (1280×720 or higher) and keep your designs clean, balanced and easy to read.

Want to learn more? Check this out thumbnail deep dive with MrBeast’s Chucky and YouTube algorithm expert, Todd Beaupré.

4. Lean into episodic content

Babish culinary universe, First we party, Kinigra Deon — these shows thrive on TV thanks to their engaging episodic formats. If you really want to capture your TV audience, try building your channel around familiar settings, recurring themes or beloved characters. Viewers find comfort and anticipation in knowing what to expect while still enjoying the fresh content that keeps them coming back for more.

Try this: Organize your episodes into playlists for hassle-free binge-watching. Be sure to give your playlist a title and use a clear and consistent format for each episode like: ‘Episode Title | Display Name’.