I’m a beauty writer and here are my favorite Sephora deals

Photo-Illustration: The Strategist; Photo: Retailer

Black Friday is here. Follow along to find the best deals in each category our entire Black Friday coverage.

Even if you missed Sephora’s semi-annual sales event earlier this month, the Black Friday sale is here and the deals are very good. As a beauty writer who’s been covering the sale for three years now, I know it’s time to refill voids, try something you saw on TikTok, or stock up on gifts. To help you get the best deals, I scoured pages of products and put together a list of my holy grails, things we’ve written about before, and wish list items I’ve been eyeing.

One thing about Sephora’s Black Friday sale is that the deals vary from day to day — brands that run the gamut from Fresh and Fenty to Kiehl’s and Youth to the People — so be sure to check out this article . Of course, things will likely sell out or change, but I’ll do my best to keep prices and inventory as up to date as possible. For even more discounts and holiday shopping updates (beauty and otherwise), check out the rest of our Black Friday stories and gift guide coverage.

Update on November 28: Updated prices and controlled stock for all products.

NūFace Trinity+ Starter Kit

NūFace Mini+ Petite Facial Toning Device

I’ve had my NūFace microcurrent device for just over a year and can attest to its face lifting capabilities. I have the Trinity+ which is under $300 right now and the Mini+ is also discounted if you want to spend even less.

Glow Recipe Watermelon Glow Icons Kit

Grab this bestselling set from Glow Recipe, the brand loved by beauty editors, dermatologists and teens on TikTok. In particular, the gentle exfoliating toner is acidic to smooth texture.

Glossier Limited-Edition Biscotti and Espresso Balm Dotcom Duo

This limited edition set of Balm Dotcom lip balms would make an excellent stocking stuffer for the Glossier obsessed.

Sunday Riley Ice Ceramide Moisturizing Cream

I’m a big fan of this moisturizer, especially for the cold weather and nights I use retinol. My skin drinks up the deeply hydrating formula and it never leaves me feeling greasy.

The Inkey List Oat Cleansing Balm

Inkey List 15% Vitamin C and EGF Brightening Serum

First Aid Beauty Ultra Repair Cream Intense Hydration - 8 oz.

Shiseido Urban Environment Fresh-Moisture Sunscreen Broad Spectrum SPF 42

Strategist writer Ambar Pardilla says this is her go-to SPF because it’s lightweight, hydrating, and doesn’t leave a white cast.

Peace Out Salicylic Acid Acne Healing Dots

Stock up on Peace Out’s Pimple Patches while they’re on sale. Our junior author Bella Druckman says they’re “great for reducing inflammation and fighting pesky pimples, especially when you use them overnight.”

Olehenriksen BeamCream Smoothing Body Moisturizer

Our beauty writer Tembe Denton-Hurst likes this for removing dry skin while moisturizing the fresh, new skin underneath. And it is gentle enough for daily use without irritating sensitive skin.

Topicals Faded Body Mist

Topicals Faded Serum for dark spots and discoloration

NARS Natural Radiant Longwear Foundation

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

Pat McGrath’s velvety foundation is so good that strategy author Dominique Pariso saves it for special occasions. Right now you can get it for under $50.

Pat McGrath Labs Skin Fetish Divine Blush

And the company’s creamy powder blush is easy to blend, never patchy and long-lasting, says Viera-Newton.

Sephora Collection Best Skin Ever Full-Coverage Multiuse Concealer

I won’t stop talking about the Tarte Shape Tape dupe because it’s so good (and now under $10). If you buy one thing, it should be this.

Tarte Glamazon Amazonian-Clay Eye-Shadow Palette

Tarte’s deeply discounted palettes sell out quickly, but I found this one that’s only $20.

Too Faced Better Than Chocolate Eye-Shadow Palette

If you want a palette with more color options, this Too Faced comes with 18 eye-catching shades.

Sephora Collection Butterfly Beauty Sponge Set

To replace your current beauty sponge (which has probably seen better days).

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Fragrance Free Hypoallergenic Shampoo

Briogeo Be Gentle, Be Kind Aloe + Oat Milk Ultra Soothing Conditioner

We love Briogeo’s Be Gentle line for sensitive scalps because it avoids all potential irritants (fragrances, parabens and of course sulfates) as well as essential oils, lactose, soy and gluten. On top of that, it’s made with soothing ingredients like aloe and oat milk.

Verb Ghost Hair Mask

Lots of products from Strategist-favorite hair care brand Verb are 30 percent off, including its Ghost Hair Mask. It’s our all-time favorite affordable hair mask and works with all hair types.

Verb Hydrate Shampoo for dry, frizzy hair

Verb Hydrate Detangling Leave-In Conditioner for dry, frizzy hair

The brand’s shampoo and conditioner are said to be best suited for fine hair, and it has a line dedicated to removing frizz quickly.

T3 SinglePass Curl X 1.25-Inch Ceramic Extra Long Barrel Curling Iron

We have long been fans of T3’s user-friendly hot tools. This one has an extra long barrel that lets you curl more hair in less time.

T3 SinglePass Compact Travel Styling Flat Iron with Hood (White and Rose Gold)

Here’s a compact version that won’t take up much space in your hand luggage.

T3 Twirl Trio Interchangeable Clip Curling-Iron Set: 1 inch, 1.25 inch, 1.5 inch

Thirty percent off our favorite versatile curling irons; it comes with 1-, 1.25- and 1.5-inch barrels for different curl types.

Shark SmoothStyle heated comb and blow dryer brush

If you’ve been curious about Shark’s styling tools (which are said to be decent Dyson dupes), now’s the time to take the plunge.

Maison Margiela Replica Travel Spray Set in Jazz Club, By the Fireplace and Autumn Vibes

After a friend let me spray their Maison Margiela, I’ve been wanting my own sample kit. This one comes with seasonally appropriate cozy scents: Jazz Club, By the Fireplace and Autumn Vibes.

Maison Margiela Replica travel spray set for hot tubs, beach walks and when the rain stops

For scents on the fresher side, the brand also has a set of Bubble Bath, Beach Walk and When the Rain Stops for sale.

DedCool Milk Eau de Parfum

DedCool’s Milk scent is my new favorite “you but better” scent. I plan to grab an on-the-go version while it’s discounted.

Boy smells LES candles

Boy smells Hinoki Fantôme candle

I found some deep discounts on Boy Smells candles, which I expect to sell out quickly.

The strategist is designed to come up with helpful expert recommendations for things to buy across the vast e-commerce landscape. Each product is independently selected by our team of editors for you to read about here. We will update links when possible, but please note that offers may expire and all prices are subject to change.