The Apple Watch Ultra 2 just dropped to its lowest price yet for Black Friday

The official kick-off for Black Friday 2024 is just hours away, but Amazon is already crashing through the snow with seasonal savings on coveted Apple products that rarely see sales. Right now Apple Watch Ultra 2 (which normally retails for around $700) is on sale for $620. That’s a whopping $179 discount on Apple’s top smartwatch model.

The Apple Watch Ultra 2 wasn’t released until September 2023, and since then it’s only dropped in price here and there, usually only between $50 and $100 off most things. This is the best deal we’ve seen yet – thanks to Amazon’s discount and an on-site coupon.

Also: The Best Black Friday Deals: Live Updates

To take full advantage of this discount, be sure to apply this coupon on the Amazon page, which will give you $80 off. Right now this agreement applies to Apple Watch Ultra 2 49mm GPS + Cellular Blue Ocean Band model, although other band options are available (it will just cost you more). Remember, you can always replace this blue band with one of your choice, so unless you absolutely love a specific Apple band with your purchase, it ultimately doesn’t matter which band color you buy.

Also: Several major retailers have the best Black Friday deals yet on the Apple Watch Series 10 – don’t miss out

The best news? This isn’t the only Apple Watch Black Friday deal you can get. This sleeper Ultra 2 deal is in good company. The Apple Watch Series 9, Series 10, and SE (2nd Gen) are all on sale right now on Amazon, and all at the best prices we’ve seen yet.

Also: Get an Apple Watch SE (2nd generation) at the lowest price ever hours before Black Friday 2024

ZDNET expert reviewer Matthew Miller says the Apple Watch Ultra 2 delivers the most premium smartwatch. After all, it is ranked as ZDNET’s best overall Apple Watch for its exceptional features and performance. The Apple Watch Ultra 2 incorporates a faster S9 processor, a brighter display, double the internal storage and a host of recycled materials that, Miller says, somehow don’t make the wearable feel any worse.

Also: The Apple Watch Ultra 2 is an almost perfect smartwatch for me

WatchOS 10 was released when the Watch Ultra 2 was announced. Miller says it’s made the Apple Watch experience an “absolute joy to use” because of the new features for the side button and digital crown, along with spacious and info-rich watch faces optimized for the Watch Ultra models. Since then, WatchOS 11 has been released with improvements to its training and fitness modes and the overall mode experience.

Also: Act fast to score an Apple Watch Series 9 for $280, its lowest price ever during Black Friday

Miller also says that the Ultra 2 isn’t a necessary upgrade if you already own a working Ultra, but if you’re stepping into Apple’s premium lineup for the first time, there are some compelling reasons to make your first Ultra purchase with the latest Ultra 2 model. With that said, if you are looking to get or gift one Apple Watch Ultra 2 this holiday season, don’t miss out on this deal—it’s more than just good.